SEO Case Study
Driving Success: How Blink Charging's Organic Traffic Grew 37% YoY
Learn how index365 helped Blink Charging navigate a highly competitive organic landscape to increase their overall organic traffic by 37%.
KPI Improvements
37% Increase in Organic Traffic YoY
Identifying new pillar pages to add to the website, new blog content and improving domain authority helped drive more traffic.
30% Increase in New Users YoY
Increased organic performance helped drive 30% more new users to BlinkCharging.com during Q4 2023 compared to Q4 2022.
100% Increase in Conversions from Organic Channels
Keyword research helped up identify the correct search terms to help drive organic traffic that converts.
The Challenge
Highly Competitive Industry and changing SERPs
During the year 2023 there were several challenges we faced in generating new organic traffic that converts. Localized results direct organic traffic for keywords such as “EV Charging Stations” to find EV charging stations to charge their vehicle. But what about websites that are also looking to sell EV charging stations? The answer was to create a dynamic map that provides information for each EV charging station as well as new blog content that targets long-tail keywords. The new content added to the website with improved Domain Authority helped Blink Charging improve their overall organic traffic that also converts.
The Fix
In a dynamic collaboration with Blink Charging, Index365.co has significantly elevated their digital presence, achieving a 37% increase in organic traffic and welcoming 30% more new users. This remarkable progress was driven by our comprehensive SEO strategy, centered around creating engaging pillar pages, including an interactive map that enhanced the user experience. We revitalized Blink Charging’s product and collection pages with captivating content, turning technical details into compelling narratives. Our focused approach extended to crafting authoritative blog content, bolstering Blink Charging’s stature as an industry thought leader. Technical SEO enhancements, such as optimized internal linking and schema markup, coupled with strategic off-page SEO efforts, substantially improved the website’s performance and search engine rankings. The culmination of these efforts was a dramatic 100% increase in overall conversions, showcasing the potency of a well-executed, multi-faceted digital strategy. Our partnership with Blink Charging not only drove significant business growth but also set a new standard in leveraging SEO for sustainable business success.
The Results
Q4 2023 vs Q4 2022 Organic Traffic Comparison
Transforming Businesses
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Frequently Asked Questions
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The cost of our digital marketing services varies depending on the specific needs and goals of your business. We offer customized pricing packages tailored to meet your budget and objectives. Contact us for a detailed quote.
The timeline for achieving results with our digital marketing services depends on various factors, including the scope of the project, the competitiveness of your industry, and the marketing strategies implemented. We work closely with our clients to establish realistic timelines and provide regular progress updates.
We value clear and effective communication with our clients. We use a combination of email, phone calls, and virtual meetings to ensure seamless collaboration throughout the digital marketing process. Our team is always available to address any questions or concerns you may have.
Yes, we provide regular progress reports and analytics to track the performance of your digital marketing campaigns. Our team utilizes advanced tracking tools and analytics platforms to measure key metrics and provide insights into the effectiveness of our strategies.
Getting started with our digital marketing services is easy. Simply contact us to discuss your business goals and objectives. Our team will work closely with you to develop a customized strategy that aligns with your needs. Let’s take your digital marketing to the next level!
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