Marketing Signal

A Page Check grades the public marketing signals on one page, then shows the customer states and points available behind every category score.

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Free includes 2 Marketing Signal Page Checks each month.
yoursite.com
74
PassedMarketing Signal · Good74 Good

Scored from 27 of 27 applicable checks

SEO83
Content75
AEO67
OpportunityAnalytics and Tracking
Analytics destination is not present

+7 points available.

What is Marketing Signal?

Marketing Signal is one product. A Page Check grades one page, returns a score and a band, and shows the points available behind every category.

What it does

Marketing Signal scores the checks that apply to one page across six governed categories.

What you get

A score, band, coverage line, category results, customer states, and points available.

Who it is for

Website teams that need a graded public-signal report they can review or hand to a coding agent.

How does a finding read?

Every finding answers the same four questions, so a person and a coding agent read the same instruction.

OpportunityAnalytics and Tracking

Analytics destination is not present

+7 points available.
  1. 1

    What we checked

    Analytics destination

  2. 2

    What we found

    Analytics destination is not present

  3. 3

    Why it matters

    Measurement cannot begin without a destination

  4. 4

    How to fix

    Add the approved analytics destination to the page

What does Marketing Signal check?

SEO, Content, AEO (Answer Engine Optimization), Analytics and Tracking, Conversion, and Trust and Proof. Each category score uses only the applicable checks on the page.

SEO

Good

83of 100

  • Title and meta descriptionDoes the page describe itself correctly in results?
  • IndexabilityIs this page allowed into the index?
  • Canonical and social tagsDoes the page declare its own address and preview correctly?
  • Schema markupCan machines read what this page is about?
  • robots.txt and sitemapCan search engines discover what you want indexed?
  • Mobile viewportIs the page built to fit a phone?

Content

Good

75of 100

  • Heading structureIs the page organised so a reader can scan it?
  • Message consistencyDoes the page contradict itself?
  • Content freshnessCan a reader tell this is current?
  • Image alt and accessibilityCan the page be read without seeing it?

AEO

Fair

67of 100

  • AEO scoreCould an assistant lift a correct answer straight off this page?
  • AI crawler accessAre AI assistants allowed to read this page?
  • Agent discoveryCan an AI agent find a machine surface for your product?
  • llms.txtDo you give AI assistants a curated map of the site?
  • Content SignalsHave you declared how AI may use this content?

Analytics and Tracking

Fair

33of 100

  • Analytics destinationIs anything actually recording visits?
  • Consent platformIs tracking gated by a consent choice?
  • Duplicate tagsIs anything counted twice?

Conversion

Good

75of 100

  • Primary call to actionIs there one obvious next step?
  • Offer clarityIs it obvious what you sell and to whom?
  • Contact and form pathsCan a visitor reach you without hunting?
  • Booking or checkout pathCan a visitor buy or book from here?
  • Conversion path fitDoes the next step match what this business sells?

Trust and Proof

Good

86of 100

  • Proof near claimsIs there evidence beside the promises?
  • Claim substantiationCan your strongest claims be backed up?
  • Social proof pathsCan a visitor verify you exist elsewhere?
  • HTTPS redirectDoes the insecure address send visitors to the secure one?
  • TLS certificateIs the certificate valid for this hostname?
  • Security headersDoes the response carry modern protections?
  • Email authenticationCan someone send mail pretending to be your domain?

What does the report show?

See the score and the opportunity. Passed checks remain visible. Needs attention, Critical, and Opportunity states show where the page can score higher.

yoursite.com
74
PassedMarketing Signal · 74 of 100 · Good

Scored from 27 of 27 applicable checks

+7 points available.
SEO83Good
Content75Good
AEO67Fair
Analytics and Tracking33Fair
Conversion75Good
Trust and Proof86Good
  • What we checked

    Whether analytics and tag manager code is present on the audited page.

    What we found

    Analytics destination is not present

    Why it matters

    Measurement cannot begin without a destination.

    How to fix

    Install the approved analytics destination on the page.

  • What we checked

    Whether a consent platform is present on the audited page.

    What we found

    No consent platform was found.

    Why it matters

    Consent controls help keep analytics collection accountable.

    How to fix

    Add the approved consent platform and configure the page tags.

  • What we checked

    The structured data blocks on the page and whether they parse.

    What we found

    JSON-LD was found and it parses.

    Why it matters

    Schema gives machines a reliable statement of the page.

    How to fix

    No change needed.

  • What we checked

    The canonical URL and the tags used when the page is shared.

    What we found

    The canonical points to this page and the share tags are complete.

    Why it matters

    A correct canonical protects the page's declared address.

    How to fix

    No change needed.

Your report. Your next move.

The same completed report is available in your dashboard, API, MCP, and CLI.

You choose when to hand the report or a finding to your coding agent.

After changes, you start another Page Check to measure the result.

74
Marketing Signal · Good

Scored from 27 of 27 applicable checks

SEO 83Content 75AEO 67Analytics and Tracking 33Conversion 75Trust and Proof 86
{
  "schemaVersion": 3,
  "product": "marketing_signal_v2",
  "runId": "11111111-2222-4333-8444-555555555555",
  "projectId": null,
  "url": "https://yoursite.com/",
  "score": 74,
  "band": "Good",
  "scoreLabel": "Good",
  "execSummary": "Scored 74 of 100, Good. Strongest category Trust and Proof at 86, weakest Analytics and Tracking at 33. Fixing Analytics and Tracking is worth 7 points.",
  "severityCounts": {
    "critical": 0,
    "high": 0,
    "medium": 2,
    "low": 0,
    "info": 0
  },
  "findingsTotal": 2,
  "topFindings": [
    {
      "findingId": "f_b4dd2ccbaf9a50b1",
      "severity": "medium",
      "category": "general",
      "marketingCategory": {
        "key": "analytics_tracking",
        "label": "Analytics and Tracking"
      },
      "title": "Analytics destination is not present",
      "remediation": "Install an analytics destination on this page and confirm it reports a live pageview.",
      "affectedUrls": [
        "https://yoursite.com/"
      ]
    },
    {
      "findingId": "f_58be8a8600e1c9d4",
      "severity": "medium",
      "category": "general",
      "marketingCategory": {
        "key": "analytics_tracking",
        "label": "Analytics and Tracking"
      },
      "title": "No consent platform was found",
      "remediation": "Install a consent platform on this page and gate the advertising and analytics tags behind the visitor's choice.",
      "affectedUrls": [
        "https://yoursite.com/"
      ]
    }
  ],
  "coverageLine": "Scored from 27 of 27 applicable checks",
  "gradedCheckCount": 27,
  "applicableCheckCount": 27,
  "categories": [
    {
      "key": "seo",
      "label": "SEO",
      "score": 83,
      "band": "Good",
      "passCount": 5,
      "failCount": 1,
      "evaluatedCount": 6,
      "eligibleCount": 6,
      "pointsAvailable": 4
    },
    {
      "key": "content",
      "label": "Content",
      "score": 75,
      "band": "Good",
      "passCount": 3,
      "failCount": 1,
      "evaluatedCount": 4,
      "eligibleCount": 4,
      "pointsAvailable": 4
    },
    {
      "key": "aeo",
      "label": "AEO",
      "subtitle": "Answer Engine Optimization",
      "score": 67,
      "band": "Fair",
      "passCount": 2,
      "failCount": 1,
      "evaluatedCount": 3,
      "eligibleCount": 3,
      "pointsAvailable": 4
    },
    {
      "key": "analytics_tracking",
      "label": "Analytics and Tracking",
      "score": 33,
      "band": "Fair",
      "passCount": 1,
      "failCount": 2,
      "evaluatedCount": 3,
      "eligibleCount": 3,
      "pointsAvailable": 7
    },
    {
      "key": "conversion",
      "label": "Conversion",
      "score": 75,
      "band": "Good",
      "passCount": 3,
      "failCount": 1,
      "evaluatedCount": 4,
      "eligibleCount": 4,
      "pointsAvailable": 4
    },
    {
      "key": "trust_proof",
      "label": "Trust and Proof",
      "score": 86,
      "band": "Good",
      "passCount": 6,
      "failCount": 1,
      "evaluatedCount": 7,
      "eligibleCount": 7,
      "pointsAvailable": 4
    }
  ],
  "categoryScoreLine": "SEO: 83. Content: 75. AEO: 67. Analytics and Tracking: 33. Conversion: 75. Trust and Proof: 86.",
  "opportunities": [
    {
      "id": "find-content-signals",
      "title": "Content Signals",
      "whyItMatters": "It is an emerging standard with low adoption today, so publishing it costs little and puts you ahead of the field rather than fixing a current loss.",
      "howToFix": "Add a Content Signals declaration to robots.txt stating the uses you permit."
    },
    {
      "id": "find-llms-txt",
      "title": "llms.txt",
      "whyItMatters": "It lets you steer which pages an assistant reads first instead of leaving that to a crawler's guess.",
      "howToFix": "Publish /llms.txt listing your most important pages with a one line description each."
    }
  ],
  "restated": true,
  "restatementNote": "Scoring updated: same evidence, reweighted so every category counts by its checks.",
  "legacyStoredScore": 75,
  "metrics": [],
  "authentication": {
    "label": "Authentication",
    "status": "not_available",
    "summary": null
  },
  "topActions": [
    {
      "id": "action:measure-analytics-inventory",
      "checkIds": [
        "measure-analytics-inventory"
      ],
      "severity": "medium",
      "title": "Analytics destination is not present",
      "evidenceMode": "production_source",
      "applicability": {
        "profile": "unknown",
        "applicable": true,
        "reason": "Applicable to the audited URL."
      },
      "exactEvidence": [],
      "remediation": "Install an analytics destination on this page and confirm it reports a live pageview.",
      "severityRationale": "Addressing this will strengthen Measure and Improve on the audited URL.",
      "confidence": "high",
      "priorityRank": 1,
      "prioritizationReason": "Ranked 1 by medium severity, directly observed evidence."
    },
    {
      "id": "action:measure-consent",
      "checkIds": [
        "measure-consent"
      ],
      "severity": "medium",
      "title": "No consent platform was found",
      "evidenceMode": "production_source",
      "applicability": {
        "profile": "unknown",
        "applicable": true,
        "reason": "Applicable to the audited URL."
      },
      "exactEvidence": [],
      "remediation": "Install a consent platform on this page and gate the advertising and analytics tags behind the visitor's choice.",
      "severityRationale": "Addressing this will strengthen Measure and Improve on the audited URL.",
      "confidence": "high",
      "priorityRank": 2,
      "prioritizationReason": "Ranked 2 by medium severity, directly observed evidence."
    }
  ],
  "scanMode": "free_marketing_signal_v2",
  "model": null,
  "costUsd": 0,
  "createdAt": "2026-08-24T00:00:00.000Z",
  "completedAt": "2026-08-24T00:00:08.000Z",
  "humanUrl": "https://index365.co/dashboard/runs"
}
index365_get_report

Marketing Signal 74 of 100. Band Good.
Scored from 27 of 27 applicable checks.

SEO: 83. Content: 75. AEO: 67. Analytics and Tracking: 33. Conversion: 75. Trust and Proof: 86.
Marketing Signal  74/100  Good
Scored from 27 of 27 applicable checks

SEO                     83
Content                 75
AEO                     67
Analytics and Tracking  33
Conversion              75
Trust and Proof         86

Plans scale Page Check capacity

Paid plans add Page Check capacity and longer report history. API, MCP, and CLI agent access is included on every plan.

Common questions.

Marketing Signal scores SEO, Content, AEO (Answer Engine Optimization), Analytics and Tracking, Conversion, and Trust and Proof.

Start with one page.

Run a Page Check on the page that matters most and see where it can score higher.

Start free