Products

Marketing Signal

Marketing Signal Audit answers one question: can demand find the site, trust the offer, take action, and be measured accurately enough for humans and AI agents to improve it? It is a paid product alongside AI-Readiness, scored across five stages.

The five stages

Every Marketing Signal finding maps to one stage of the demand journey:

  • Find: findability, schema and metadata, social preview, and content structure: can demand discover the page at all?
  • Trust: offer clarity and trust proof. Does the page earn confidence once found?
  • Act: the conversion path. Is there a clear, working way to take the next step?
  • Measure: analytics, consent, and privacy signals. Can the funnel actually be measured?
  • Improve: performance and UX signals that compound everything upstream.

How it scores

Each stage scores on the share of its checks that pass, so the number is a clear read on coverage, not a hidden penalty. Findings are a prioritized to-do list, not a deduction: a stage can score well and still surface fixes worth making. The overall score is a weighted roll-up of the stages, weighting Act and Measure the most, because a site that cannot convert or measure demand wastes every upstream win.

Evidence base

Today the audit reads public signals, the evidence an HTML page can prove on its own. The Measure stage is reported at medium confidence under public-only coverage, because HTML can prove a tag exists but not that the account behind it is configured correctly. Connecting sources like analytics later makes findings more urgent; it does not silently change the score.

Running it

Marketing Signal is included with any active paid plan. Start it from the dashboard, or from the API and CLI with the Marketing scan mode. Findings flow through the same endpoints as every other product and carry an extra stage field, so agents read marketing fixes the same way they read AI-Readiness fixes.

  • REST API: start a run with scanMode: "paid_marketing_signal" and read the stage scores from the report.
  • CLI: index365 marketing run and index365 marketing report.
  • MCP server: run_marketing_signal_audit and get_marketing_signal_report.

See Pricing for the plans that include it.